Herbal medicine service anywhere in the UK by video consultation
Herbal medicine formulas delivered directly to your door
A comprehensive herbal medicine consultation service. Face-to-face consultations in central Norwich, online consultations by video call anywhere in the UK.
I run a multi-modal healthcare service using acupuncture, facial acupuncture, herbal medicine and tuina manual therapy to cater for a broad range of healthcare needs. To read more about my services, my training and what I do, clinic here.
Alan Longcroft (he/him) BSc. (Hons) Lic. Ac Lic. Tui Na Msc. PGDipCHM MBAcC MRCHM
Member of the Register of Chinese Herbal Medicine
Registration number 2860
Verify registration at www.rchm.co.uk.
Schedule your new patient consultation by video call anywhere in the UK or face-to-face in Norwich, Norfolk.
Set up your payment schedule at the £20 fixed weekly rate.
Schedule your follow-up consultations. Consultations by video call (no extra charge) or face-to-face in Norwich, Norfolk (subject to surcharge).
About the herbal medicine service
Expand the text boxes below to read about my herbal medicine service, the herbal materials that I use, how to take your herbal medicine formula and my pricing structure.
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Full-Composition Granules (FCG) are concentrated extracts of herbal materials. Just like instant coffee granules, and produced using a very similar method, your herbal medicine is very quick and convenient to prepare: just pour on hot water.
Chinese Herbal Medicine (CHM) uses hot-water decoctions. Traditionally, a herbal formula would be boiled vigorously for approximately an hour. Since the compounds in hot-water decoctions are all water-soluble, the water can be rapidly evaporated to leave us with the FCGs which can again be conveniently dissolved by pouring on hot water, per the instructions which will be explained during your consultations and provided in written form with your herbal medicine formula.
Ko Da are reputed as the gold-standard in FCGs, certified non-GMO, using certified gluten-free excipients and subject to stringent auditing through the RCHM Approved-Suppliers Scheme.
View the 'quality assured, tested for contaminants' box below for more information.
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Degree-level trained acupuncturists are rare and degree-level trained herbalists are rarer still. Between short education courses and Dr Google, it's easy to refer to basic properties and indications of herbs. The focus of my EHTPA-accredited programme of study in herbal medicine, in contrast, is in the safe and effective application in herbal medicine treatment. The practice of herbal medicine is a continuous process of evaluating the progress of treatment and amending the treatment appropriately.
Above all, I endeavour to provide professional and compassionate care for my patients.
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With your permission, I will always personally write to your GP to inform them that you have commenced a course of herbal medicine treatment and inform them of any updates in your care. Your GP, multi-disciplinary team (MDT) or any other healthcare professional involved in your care is always welcome to make contact regarding the details of your herbal medicine treatment, but your explicit consent will always be taken for this in advance.
In addition, the details of all pharmaceutical treatments you are using will be taken before any herbal medicine is prescribed. The EHTPA-accredited herbal medicine training is the highest standard of herbal medicine education in the UK, and I stay up-to-date with updates in documented cases of herb-drug interaction. Using herbal medicine under the supervision of an expert RCHM-certified herbalist ensures the safest environment for your herbal medicine care.
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While herbal medicine isn't available freely within our universal healthcare system, I believe passionately that your treatment should be affordable and accessible. I also believe that the specific treatment you need shouldn't dictate the cost to you. That's why, no matter the number of herbs in your herbal formula, the size of dosage you require or the frequency of our consultation appointments, I use a fixed weekly fee structure at £19 per week.
The weekly fee covers the herbal materials you will be sent, their postage and my time as regularly as you need. We will agree a schedule for your consultation appointments, and in between these you can book any extra times or contact me whenever you need. The fixed weekly fee ensures I can also avoid rollercoaster pricing for my patients each time the constituents of their formula are amended or due to fluctuating costs throughout the herbal medicine supply chain.
To be clear, I don't run a herbal shop and the materials I use through the RCHM Approved Suppliers Scheme are not available for general sale. I offer a comprehensive service using herbal medicine for your healthcare needs on the basis of professional judgement.
Updated fee schedule (from 1st April 2025)
Please be aware of a planned fee change to the herbal medicine weekly fee. This will increase to £20.00 (currently £19.00) from 1st April 2025.
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Sourced exclusively through the Register of Chinese Herbal Medicine's Approved Suppliers Scheme, all herbal materials are assessed for correct species identification, ingredient toxicity and contamination as part of the scheme's medical audit, under the supervision of trained pharmaceutical auditors.
Each batch of Ko Da pharmaceuticals herbal medicines are subject to testing for:
1. Thin-layer chromatography (TLC) and high-performance liquid chromatography (HPLC) species identification
2. Sulphur dioxide residue
3. Heavy metals (ICP-OES)
4. Pesticide residue (GC-MSMS)
5. Microbial contamination
6. Aristolochic acid (LC-MSMS)
7. Aflatoxin (HPCL-FL)
8. Loss on drying and essential oil content
9. Total ash and insoluble ash content
10. Compound stability.
For more information about the Ko Da Pharmaceuticals range, visit:
https://www.kodaherbs.com/about/quality-control/
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I do not condone the use of any endangered plant or animal species.
Species identification rules out the presence of CITES-listed endangered plant species. In addition, no animal products of any type are used - this is a legal condition around herbal medicine practice in the UK as well as RCHM policy, which also reflects my personal code.
Furthermore, violations of animal welfare and abuse of endangered species have been condemned throughout the history of Chinese Herbal Medicine as early as the 1st Century AD. Modern practices which abuse these principles to profit from the traffic of (predominantly inert) animal materials could not be further removed from the spirit of Traditional Chinese Medicine.
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Full Composition Granules (FCG) are simple and convenient to use. Just poor over a small amount of hot water to dissolve, allow some time to cool and drink as a small beverage. Depending on your herbal medicine prescription, you may need to take this on a full stomach, an empty stomach, or, most commonly, 15-30 minutes before a reasonable-sized meal. This will all be explained during your consultation and written instructions will be provided with your herbal medicine.
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I believe that herbal medicine should be accessible to all. I endeavour to ensure my consultation service is affordable by attending consultation appointments online by video call, whilst also offering the flexibility to attend consultation appointments face-to-face at my Norwich clinics.
Whether you choose to attend online or face-to-face is your personal choice. Online appointments are included in your weekly fee whilst face-to-face appointments are subject to an additional charge. My fees are laid out clearly in the booking sections of my website.
Locations and availability
Online service available anywhere in the UK, face-to-face service in central Norwich
The Lanes Clinic
Sunday 12:00pm - 7:00pm
Monday 12:00pm - 7:00pm
Address
7 St. John’s Alley
Maddermarket
Norwich, Norfolk NR2 1DR
Complementary Health Care Clinic
Wednesday 8:00am - 3:00pm
Address
34 Exchange Street
Norwich, Norfolk NR2 1AX
Online
Thursday 9:00am - 7:00pm
By video consultation
Anywhere in the UK
Getting started with your herbal medicine treatment
Your herbal medicine treatment is individual to you. We'll discuss the herbal medicine process at your consultation appointment and you'll receive your herbal medicine delivered to your door with clear written instructions. This will arrive in a small pot comprised of a fine powder enclosed with a measuring spoon. The powder is a concentrated granule derived from a hot water extraction from a selection of medicinal herbs, similar to how instant coffee granules are produced and prepared in the same way: just poor over a small amount of hot water to dissolve, allow some time to cool and drink as a small beverage. Depending on your herbal medicine prescription, you may need to take this on a full stomach, an empty stomach, or, most commonly, 15-30 minutes before a reasonable-sized meal. This will be clearly written in the enclosed instructions, as well as the amount to measure out with the enclosed spoon.
The Ko Da Pharmaceuticals concentrated herbal granules are considered the gold standard in herbal medicine production and sourced exclusively from RCHM-approved suppliers.
Use the shortcuts here to jump to scheduling your new patient consultation appointment, setting up your weekly payments and scheduling your routine consultation appointments.
Scheduling your new patient consultation
In the first instance, we'll arrange a time to talk about your health issues and underlying health picture so that we can agree a comprehensive treatment plan. You can arrange this below, the booking system is quick and easy to use.
New patient consultations are typically 50 minutes - 1 hour 20 minutes. Please ensure that you are familiar with the medications, supplements and herbal remedies you are currently taking, as well as the details of your history of surgical procedures. This information is required before we can get started with any treatment.
We'll then check in as often as you need, typically every 2-8 weeks. Periodically, we will undertake a comprehensive review of your progress, and your herbal medicine prescription will be continually adjusted according to changes in your condition or lifestyle as well as factors including climate. You'll always be involved in how your care is planned and, with your permission, I'll write to your GP or specialist physician to inform them of any milestone progress in your care.
Setting up your payments
Following your comprehensive consultation appointment, we'll look at getting started with your treatment. The affordable, weekly charge ensures I can also avoid rollercoaster pricing for my patients each time the constituents of their formula are amended or due to fluctuating costs throughout the herbal medicine supply chain. Subscribe below to start your herbal medicine treatment.
£20 per week continuous fee
Scheduling your routine consultations
We’ll continue with regular consultation appointments. We’ll agree a treatment plan and a schedule of consultation appointments as often as you need, typically every 2-8 weeks.
Routine consultations carried out by video call are provided at no additional cost. Consultations carried out in clinic are subject to a charge - the fees are specified clearly below.