Dry needling service in central Norwich
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Hi, I’m Alan!
I’m dual-qualified in dry needling and acupuncture and I run a multi-modal healthcare service using manual therapy and herbal medicine in addition to cater for a broad range of healthcare needs. My training in these disciplines is extensive, consisting of six years of study, and since starting my practice in 2016 I have undertaken continuous professional development over a number of areas of health issues to build a wide scope of clinical practice.
I operate flexible services, both face-to-face in my central Norwich location and via video calls from the comfort of your own home, anywhere in the country. Your care may involve any of the modalities I offer, depending on your preferences, or a combination of these. We’ll start with a comprehensive consultation and put together a treatment plan according to your individual needs. I value person-centred and person-lead care so you’ll always be involved in how your care is planned.
In addition to my clinical practice, I support the British Acupuncture Council and the Register of Chinese Herbal Medicine in a range of non-clinical roles: Practitioner Director of the British Acupuncture Council, Chair of the Professional Standards and Regulatory Committee of the British Acupuncture Council and Conference Organiser of the Register of Chinese Herbal Medicine. I’ve also undertaken further study in the field of clinical research; my areas of research interest include the use of acupuncture in in-patient settings, effectiveness of herbal medicine, ethical practice, and the patient experience of acupuncture from a qualitative perspective.
My availability is set in this online diary, so you can use the website to schedule appointments to fit your needs, and if you ever need time to discuss your care in between regular appointments feel free to book yourself in at no additional charge. The online booking system is easy to use and it’s a real doddle to rearrange.
Alan =)
Alan Longcroft (he/him) BSc. (Hons) Lic. Ac Lic. Tui Na PGDip CHM MBAcC MRCHM
Registrant of the British Acupuncture Council
Registration number 960193
Verify registration at www.acupuncture.org.uk.
For a healthier world

New patient consultation
In the first instance, we'll arrange a time to talk about your health issues and underlying health picture so that we can agree a comprehensive treatment plan. You can arrange this below, the booking system is quick and easy to use.
New patient consultations are typically 45-75 minutes. Please ensure that you are familiar with the medications, supplements and herbal remedies you are currently taking, as well as the details of your history of surgical procedures. This information is required before we can get started with any treatment.
Consultations carried out by video call are provided at no additional cost. Consultations carried out in clinic are subject to a charge - the fees are specified clearly below.
Pricing and duration
Following your comprehensive consultation appointment, and depending on your own preferences, we'll agree a treatment plan and look at getting started with your treatment. The rate for dry needling appointments is listed below, and if acupuncture, manual therapy or herbal medicine is integrated into your treatment please look at these pages for the relevant rates. Duration for dry needling sessions is approximately 20-30 minutes according to individual need.
£38.00 per session
Attending appointments in clinic
There may be some assessment and palpation carried out when you come in for your first dry needling session, as well as some paperwork. You'll be introduced to the clinic and the process of treatment, and we'll make sure you're comfortable before commencing any treatment. There is never any obligation to undress beyond your comfort level. Typically, access will be needed to the arms and legs, up to the mid-thigh and upper arm, or to the abdomen or back. Some patients prefer to bring shorts and a sleeveless vest to attend treatments, but any loose clothing is fine. Please bring with you a list of medications, dietary supplements, herbal remedies and other treatments you may be taking, as well as details of your surgical history and any other therapies you are currently undergoing.
A mask policy is still in place for patients attending face-to-face appointments.
Face-to-Face Locations and Availability
Locations in central Norwich for dry needling services
The Lanes Clinic, Norwich
8:15am - 3:15pm Sundays
The Lanes Clinic
7 St. John’s Alley
Maddermarket, Norwich
Norfolk NR2 1DR
Find more information at:
www.thelanesclinic.co.uk.
Reviewing your progress
We'll continually check in and periodically recap with comprehensive reviews of your progress. You'll always be involved in how your care is planned.
These reviews will usually take place during your regular dry needling sessions, or you can schedule a separate consultation appointment. You can also schedule a separate consultation appointment if you need to update me on something that’s cropped up in between your regular sessions.
Consultations carried out by video call are provided at no additional cost. Consultations carried out in clinic are subject to a charge - the fees are specified clearly below.